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+15 years unlocking growth for Diageo, innocent drinks (Coke) and What If Innovation (Accenture)

Over the past 15 years I have worked with some of the world's most loved brands and partnered some of the best leaders in the industry from my time at Diageo, innocent drinks and What If Innovation.

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I've launched over 30 new products and platforms and have a deep understanding how you inspire and lead for fresh thinking and original ideas from my time within a leading innovation consultancy.​

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​The result is a powerful mix of creativity coupled with a deep empathy and understanding for the realities of what it takes to inspire a business to get behind new strategies, propositions, processes and ideas.​

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I founded Yellow Pencil to be a true growth partner. Collaborative, energising and people focussed, listening and understanding, before bringing our experience to help lead and solve the big challenges together.

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Whether we've worked together before or simply haven't had the chance to meet yet, we're ready to partner and new unlock growth together.

Some examples of who I have worked with over the past 15 years

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In the 1890s, the world’s finest pencils were painted yellow to stand out, a mark of quality, creativity, and distinction. They became the trusted tool of visionaries, architects, designers, writers, and pioneers who saw the world differently. Simple but powerful, just like the best ideas.

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