+15 years leading fundraising, impact & growth for some of the world's most popular charities
 

Over the past 15 years I have worked with some of the UK’s leading charities, including WWF, Greenpeace and Samaritans, as well as partnering organisations such as Prostate Cancer UK, Age International and WWT to drive income growth and deepen supporter engagement.

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I’ve developed and led insight-led fundraising strategies, campaigns and end-to-end supporter journeys. From my early work at GOOD Agency on programmes like Cancer Research UK’s Race for Life, through to shaping membership, community & events and multi-channel acquisition and retention strategies in consultancy.

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The result is a powerful mix of strategic rigour coupled with a practical understanding of what it takes to mobilise teams, optimise performance and deliver sustainable income growth grounded in a ‘test and learn’ approach with clear KPIs and continuous optimisation.

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I co-founded Yellow Pencil to be a true growth partner. Collaborative, energising and people focussed, listening and understanding, before bringing our experience to help lead and solve the big challenges together.